The State of Solar Business in Australia

Is your business ready to capitalize on Australia's unprecedented solar energy boom? The landscape is shifting at a remarkable pace, and the data paints a clear picture: this isn't just a trend, it's a full-scale energy revolution. As of mid-2025, the country is a global leader in rooftop solar growth, boasting millions of photovoltaic (PV) systems with tens of gigawatts of installed capacity. This massive scale is a testament to the powerful market forces at play.

The transition to clean energy is no longer a distant goal; it’s a present-day reality driving new solar business opportunities. In 2024 alone, rooftop solar contributed several gigawatts of new capacity, cementing its position as a dominant force. With solar now supplying a significant portion of the nation's electricity, the market for new installations and integrated services is hotter than ever.

The next frontier for Australian solar businesses lies in the surging demand for energy storage. In a move set to transform the market, home battery adoption skyrocketed in 2024, with tens of thousands of units being installed. A striking nearly a quarter of new solar systems are now paired with batteries, a massive jump from just a small fraction the previous year. With the introduction of the Cheaper Home Batteries Program and its substantial upfront discount, the stage is set for an even more explosive period of growth. For businesses, the question isn't whether to enter the solar market, but how to strategically position themselves to lead the charge in this new era of energy independence.

Why Specialized CRMs Are Essential for Solar Businesses

Generic CRMs weren’t built to handle solar-specific workflows. Purpose-built solar CRMs, by contrast, align with key operational needs:

• Streamlined workflows: From solar lead to grid connection, solar-first CRMs support seamless tracking of projects, sales, design, financing, installation, compliance.

• Integrated design and finance: Connect directly with solar design tools, financing platforms, and STCs, boosting accuracy and speed.

• Automated compliance and incentives: Manage federal schemes like the SRES and evolving state rebates efficiently.

• Enhanced customer experience: Branded homeowner portals provide real-time updates, reducing support overhead and driving referrals.

These features do more than simplify management, they drive profitability, reduce errors, and build trust.

Business Touch Points That Matter

The Competitive Edge in 2025

Australia’s solar market is crowded, and the pace is only quickening. Companies using generic systems or spreadsheets risk:

• Longer timelines, misplaced paperwork, and missed incentives.

• Increased admin costs.

• Lower client satisfaction and referral rates.

Meanwhile, businesses using solar-first CRMs are:

• Delivering faster installations.

• Cutting admin overhead via automated workflows.

• Retaining more customers with proactive communication.

What’s Driving the Demand?

• Market leadership through data: With over 26.7 GW rooftop capacity and 4.15 million systems, solar is firmly mainstream in Australia.

• Policy and financial incentives: The SRES (STCs) and newly launched Cheaper Home Batteries Program offer compelling rebates, up to 30% off battery costs

• Growth phase: Many installers are diversifying into batteries, virtual power plants, and energy management. A solar CRM is becoming the operational hub for this expansion.

Your business and your market are evolving. Your CRM should evolve too.

Ready to streamline operations and scale profitably?
👉 Book a strategy session with Eclipse360 to see how a purpose-built CRM tailored for Australian solar businesses can give you the edge in 2025.